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December 21, at 7:00 pm (Kyiv time)

Online Talk: Creative Calculus.
One + One = Three.

Speaker:
Brian is a Creative Lead at Apple on the iPhone Interactive Team.
With over fifteen years of experience, he has worked on everything from million-dollar TV spots, to products, to immersive brand experiences in AR and VR — winning a ton of awards at every step.

Description:
One part theory. One part practice. And a sprinkle of magic. This talk is all about the creative process of collaboration and the powerful ideas it brings forth.
We'll take a look at where this crazy concept of collaboration came from. We'll see how it works across different creative professions like advertising agencies, digital studios, experience design, and tech giants.We'll learn about the sacred bond between art directors and copywriters. And we'll deconstruct some mind-blowing case studies all along the way.

For:
For everyone who is interested in how the processes and collaborations are arranged.

Duration:
1.5 hours + time for questions (live in Zoom)

December 21 at 7:00 pm (Kyiv time)

Online Talk: Creative Calculus.
One + One = Three.

Speaker:
Brian is a Creative Lead at Apple on the iPhone Interactive Team. With over fifteen years of experience, he has worked on everything from million-dollar TV spots, to products, to immersive brand experiences in AR and VR — winning a ton of awards at every step.

Description:
One part theory. One part practice. And a sprinkle of magic. This talk is all about the creative process of collaboration and the powerful ideas it brings forth.
We'll take a look at where this crazy concept of collaboration came from. We'll see how it works across different creative professions like advertising agencies, digital studios, experience design, and tech giants. We'll learn about the sacred bond between art directors and copywriters. And we'll deconstruct some mind-blowing case studies all along the way.

For:
Everyone who is interested in how the processes and collaborations are arranged.

Duration:
1.5 hours + time for questions (live in Zoom)
Register for the talk
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About the
Speaker
Brian Wilkens is a Creative Lead at Apple on the iPhone Interactive Team.

With over fifteen years of experience, he has worked on everything from million-dollar TV spots, to products, to immersive brand experiences in AR and VR — winning a ton of awards at every step.

Joining us from Brooklyn, NY, USA, Brian likes the sound of analog synthesizers, Brutalist architecture, cooking Thomas Keller dishes, equity, and zazen retreats.
You will discover:
1. The history of collaboration and how it was institutionalized in creative professions

2. How collaboration works in different creative settings

3. The disruptive case studies that shaped the way teams work today

4. A practical, hands-on example of the copywriter/art director creative process

5. Tools and inspiration bringing collaboration to your own creative practice

December 21 at 7:00 pm (Kyiv time)

Online Talk: Creative Calculus.
One + One = Three.

Speaker:
Brian is a Creative Lead at Apple on the iPhone Interactive Team. With over fifteen years of experience, he has worked on everything from million-dollar TV spots, to products, to immersive brand experiences in AR and VR — winning a ton of awards at every step.

Description:
One part theory. One part practice. And a sprinkle of magic. This talk is all about the creative process of collaboration and the powerful ideas it brings forth.
We'll take a look at where this crazy concept of collaboration came from. We'll see how it works across different creative professions like advertising agencies, digital studios, experience design, and tech giants.We'll learn about the sacred bond between art directors and copywriters. And we'll deconstruct some mind-blowing case studies all along the way.

For:
Everyone who is interested in how the processes and collaborations are arranged.

Duration:
1.5 hours + time for questions (live in Zoom)